By Frank Kamuntu
Datamine Centre for Professional Studies, Uganda’s leading Chartered Institute of Marketing (CIM) Accredited Study Centre, has announced the inaugural Datamine ASC Summit 2025, a landmark event designed to redefine brand leadership through emotional connection, cultural relevance, and storytelling. The summit will take place on Friday, June 27, 2025, at Hotel Africana, Kampala.
Under the theme “The Art and Science of Emotional Connections in a Competitive World,” the one-day summit will bring together top marketing, media, and creative industry leaders to explore how emotionally intelligent branding is shaping the future of business strategy in Uganda and beyond.
Designed as a high-impact professional development forum, the Datamine ASC Summit will feature three core sessions:
- C-Suite Session (8:00 AM – 12:00 PM): An exclusive, invite-only segment for senior executives, providing a boardroom-level perspective on brand building and strategic alignment.
- Main Session (1:00 PM – 5:00 PM): Open to registered attendees, this session will include keynote speeches, expert presentations, and a headline panel discussion.
- Networking Session (6:00 PM onwards): A dynamic, informal opportunity for delegates to engage with peers, mentors, and industry pioneers.
According to Datamine officials, the summit will serve as a catalyst for strategic dialogue, knowledge exchange, and partnership development within Uganda’s evolving marketing ecosystem.
Global Expertise Comes to Kampala
The summit will feature a keynote address by Graham Robertson, founder of Beloved Brands and one of the world’s most respected brand strategists. Known for his work with Fortune 500 brands including Coca-Cola, Johnson & Johnson, and the NFL, Robertson will be making his East African debut at this event.
“Brand building is no longer about pushing messages—it’s about forming deep, emotional connections that inspire loyalty and trust,” Robertson stated. “I look forward to sharing insights that will empower Ugandan professionals to elevate their branding strategies to global standards.”
The speaker and panelist lineup showcases a wide spectrum of leadership from media, music, advertising, and experiential marketing:
Speakers
- Cinderella Sanyu Okuyo, President, Uganda Musicians Association – on authenticity and influence as tools of brand connection
- Jeffrey Amani, CEO & Executive Creative Director, Zeus Group – on cultural storytelling and brand intimacy
- Laura Muhumuza, Country Manager, Buzz Activate Uganda – on memory-driven youth engagement
- Susan Nsibirwa, Managing Director, Nation Media Group Uganda – on rebuilding media trust and audience relevance
Main Panel Discussion
Moderated by Johnpaul Okwi, Brand Sponsorships & Events Manager at MTN Uganda, the panel will tackle emotional relevance in brand strategy. Panelists include:
- Catherine Ndungu, Marketing Director, Uganda Breweries
- Daniel Kayongo, Brand Manager, Kansai Plascon Uganda
- Charity Kamusiime, Marketing Manager, dfcu Bank
- Romel Jasi, Executive, Saladin Media
- Juliana Kagwa, Director of Marketing, Uganda Tourism Board
“This is more than a summit; it’s a moment of transformation for our profession,” said Okwi. “We will delve into how brands can thrive by connecting meaningfully with today’s emotionally intelligent consumers.”
Investing in the Future of Ugandan Marketing
The summit aligns with Datamine’s broader mission to bridge the gap between academic theory and market practice. According to Festo Mwebaze Syalhasha, CIM tutor and Marketing Manager at Quality Chemical Industries, the summit is a must-attend for marketers, brand strategists, students, and executives seeking to remain relevant in an evolving market.
“This event is not only timely, but essential. It will offer practical tools and strategic insight to build agile, emotionally intelligent brands that can stand the test of time,” Syalhasha said.
Tickets & Access
Individual tickets are available at UGX 150,000, while organizations can reserve a table of eight for UGX 2,000,000. Participants will receive access to curated learning materials developed in partnership with Beloved Brands. Payments can be made via:
- Airtel Money Pay: 4379648
- MTN MoMo Pay: 303914
(Registered under Basewood Consult Uganda Ltd)
Supported by Industry Leaders
The summit is backed by some of the most prominent names in the industry, including Nation Media Group, Pepsi, VisionFund Uganda, Zeus Group, Stabex International, Plascon, Uganda Breweries, and Uganda Tourism Board.
What You Didn’t Know About Datamine
Datamine Centre for Professional Studies is Uganda’s foremost provider of CIM-accredited marketing education. With more than 75 commendations and decades of instructional excellence, Datamine continues to shape the future of business leadership in the region by fostering skills in strategy, analytics, and innovation.
More About This Summit In Pictorial Below 👇
